Strong Current Shop
Tap into your creativity with our DIY-Sets by independent Designers.
The Problem
For customers interested in creating beautiful design objects themselves, often face the challenge the challenge of finding all the necessary materials to bring them to life. A lack of time in their day to day adds another restraint.
Customers are frequently frustrated with having to search online and offline for the materials they require for DIY projects. This leads them to unintentionally lose track of their primary goal: nurturing their creativity and building something unique and beautiful themselves.
The Solution
Strong Current, a responsive webshop, unlocks creativity with stress-free and curated DIY design kits. All kits contain high quality materials with clear manuals by independent designers.
My contribution
UX / UI
Competitor and Design research
sz-magazin.sueddeutsche.de,
Do! It! Yourself! (Book)
CUT Magazine
dezeen.com
The Fold Line
Juliana Martejevs
Seamwork
Ikea, Obi, Sportcheck
Info-Architecture, User Flows
Branding
Qualitative Research & Testing
Responsive Designs
My Team
Solo UX/UI Designer
Mentor and Tutor
Student co-creation
Duration
3 1/2 weeks — Dec 2023 - Jan 2024
Customers aim to find unique kits and start building right away
This flow diagram shows the actions and decisions of the customer of Strong Current.
They want to reach their three main objectives:
Be inspired and save items for later
Select and purchase more than one item
Find a build design set that meets their level and criteria
We offer curated DIY Design kits with high-quality materials and clear instructions, all created by independent designers.
Wireframe - Home
Brand Guidelines
Scenario-based usability tests
With a scenario-based prototype I tested the flow for the user story:
Find, select and purchase one item and easily adjust the amount at any step of the way.
You are a new customer at Strong Current and would like to look around and then buy
a design set.
What steps would you take?
You would like to view the product info, what do you do?
Now you decide to just select the manual, how do you do this?
You would like to remove an item from your cart, say you selected too many. Please proceed.
Very clearly designed and self-explanatory on how to proceed to the payment process.
Feedback from Testee
Strong Current needs to communicate clearly
Strong Current's homepage must instantly convey the essence of the shop through clear visuals and concise descriptions. This ensures visitors understand the concept – curated DIY design kits – within seconds of landing on the page.
The DIY kit images need to be inspiring and enticing, with a lot of detail picture of what they contain.
Strong Current’s voice is:
Human
Clear (no jargon)
Technical terms will always be explained
Friendly
Encouraging
Inspiring
We value clear simple copy that encourages to build and create.
We differentiate between content types and adjust our tone accordingly. It can be simple, straightforward, encouraging and with a touch of humor.
We make sure to use simple language where we can and explain terminology or concepts that are complex.
Our aim is to motivate Strong Current users. We love to see them start their new project promptly and want to support them in completing it, so that they can fully enjoy their hand-made results.
Homepage Components
Main teaser with an attention grasping project that is doable
Filters for those that want to jump right in without browsing
Intro to the shop concept in easy digestible steps with icons
Further Design Sets to inspire and ignite a desire to explore
Level-Explainer
Pre-selected (filtered) sets according to the easiest and most difficult level
Designers and their studios introduced. They usually design for large design manufacturers, this makes their designs extra special and real designer objects. This sections allows for further discovery.
