Bäderland Mobile App
A new native app experience for swimmingers in Hamburg.
Project Overview
Swimmers want to dive right in
The Problem
Swimmers and water-enthusiasts of all ages want to enjoy going swimming in Hamburg. The city has a variety of attractive and diverse public swimming pools called Bäderland. However the digital experience of finding and selecting pools at Bäderland as well as choosing courses or even buying tickets is cumbersome and outdated on their current website.
Swimmers lack a one-stop solution. They seek to easily access and plan all vital points of a trip to the public swimming pool from their mobile phone, be it iOS or Android.
The Solution
The Bäderland Hamburg app will provide a one-stop solution to finding and accessing public swimming pools in Hamburg in an easy, secure and intuitive way.
My Contribution
UX
Product strategy and flows
Desktop research
Prototyping
App design for both platforms
UI
Low to High-Fidelty Design
All UI components
Team
1 × UX/UI Designer
1 × Mentor
1 × Tutor
Duration
6 Weeks — September to mid October 2023
Focus on the good the bad and the swimmers
Breaking down the project
In order to devise a new concept and strategy for a Bäderland native app solution, I firstly had a closer look at what the current website offers their visitor. As I am the sole UX/UI designer intending to pitch this concept to Bäderland, I don’t have a brief with clear functionalities to work on. Therefore I determined the users most urgent needs by diving deeper into what prominent services Bäderland currently offers on their website.
The 5 vital goals the swimmer has to fulfill specific needs
Based on this desktop research of their website, I concluded the following:
Search, find and save suitable pools for their individual needs (for example: see the opening hours, does the pool have a sauna or a kids pool)
Buy Tickets
Access tickets and overview of (past) purchases (this was added after testing)
Log in/Sign Up
View member card, adjust settings and more
“A pitch is a bit like diving in at the deep end but with a lot of room to swim.”
My own thoughts on this project
Android - Home Page
Android - Pool detail page
Defining the User Flow
This flow diagram shows the following user actions and decisions.
Hamburgs' swimmers want to reach these five main objectives:
Log in/ or Sign up (Flow 1)
Access their profile and view their member card (Flow 4)
Find a pool (Flow 2)
Buy a ticket (Flow 3)
View their current ticket and buy/see other prices and options (Flow 5)
Dear guests, due to the current staff shortages, some of our pools are closed to the public on up to 2 days a week. See opening hours in PDF.
From the current Bäderland (opens in new tab) website.
One Key Problem
Currently the opening hours at Bäderland are uploaded in form of a PDF.
This table of all opening hours of the swimming pools in Hamburg isn’t responsive
and therefore not mobile friendly.
Severe Accessibility Issues
This PDF document has contrast issues, with the use of red on
green background. Visually impaired customers may not be able to
distinguish the days of the week a swimming pool is open (red) as opposed to the closed ones (on green).
The opening hours for every pool in Hamburg are listed in a table, which isn’t scrollable.
So the experience is cumbersome, only made for desktop use and for people with a lot of patience.
Essentials for Swimmers
My component inventory revealed that the app's vital features should prioritize on presenting key information in a progressive style. The pool’s opening hours, facilities and location should be discoverable in a logical and easy to access way. This ensures that swimmers can make faster decisions, when deciding to go swimming.
Progressive Disclosure
The swimmers can select their favorite pool and gradually choose to discover more information on opening hours.
Ticket page added
The ticket page was added after testing.
This turned out to be a vital need of the swimmers.
